about pay-per-click advertising
Pay-per-click advertising (PPC) is the process of gaining website traffic by purchasing ads on search engines such as Google or Bing or on Display Networks across the internet. Below we will focus on paid search advertising and display advertising, the two most important forms of digital marketing.
paid search engine advertising
When a customer searches for a product or service like yours, you want your company's website to be at the top of the search engine rankings. One way to get your website up to the top is by implementing paid search advertising. Some common terms you see associated with paid search advertisings include: paid search ads, pay-per-click (PPC), cost-per-click (CPC), and cost-per-thousand impressions (CPM). bailes + zindler has years of experience working with Google and Microsoft's ad platforms and will help deliver your message to the right audience!
Banner ads have come a long way since the 90s. These ads that were at one time a nuisance can now be interactive and fun. While search engine ads sell with words, rich media display ads further enhance your ability to appeal to your audience. Rich media display ads include advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. bailes + zindler uses its expert knowledge in website design to create truly dynamic and amazing rich media display ads.